As the seven previous readers know, there was a point during my senior year that I thought I would have a retrospective showing of the work I made throughout college. This retrospective never happened, which is a bit unfortunate, but I still have these posters advertising it which I designed. Let’s take a look at how they grew and evolved over time, shall we?
I knew that I wanted to include the manic sensibility inherent in all of my films, and I knew the title of my retrospective: VVVV. So, I started out just by exploring the V form and figuring out how to include it in with selected images from each of my films. Here’s what I started with:
So the later poster was much more dynamic and interesting: It does more with type and uses it in an interesting and formative fashion, and the varying degrees of size and color (as well as the difference between the photo and the type) help pull the viewer in. But it was still too busy, and it was still missing something. So, I spoke with some fellow designers, put on my thinking cap, and came up with these:
This last design is what became the “official” design for the VVVV poster, as shortly after designing this one I found out that the senior retrospective wouldn’t be happening. So, there are still a few steps missing to make this into a really great poster series, but there are still a few good gems in here: